By Salvatore Cincotta
Эта книга предназначена в первую очередь для свадебных фотографов. Кроме всего прочего это руководство включает основы создания основательного бизнес-плана, поиска клиентов, маркетинга их через онлайновые социальные медиасети. Written essentially for marriage ceremony photographers, this guide starts off with the fundamentals of constructing a pretty good marketing strategy, discovering consumers and advertising to them via on-line social media retailers and out of date face-to-face conferences, and is going directly to trainer readers the best way to construct their model, differentiate their studio from others, and provide stronger and value-added services and products.
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Additional resources for Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success
As the owner, I am typically wearing several hats. That makes it tough to figure out how much my time is worth on any given task. I have modified the COG formula for us and like to look at this number without my labor included. I know that this is not 100 percent true to the definition, but it works for me as a gauge. When we 34 Behind The SHutter costs under control. wedding business basics 35 Cost of Acquisition (COA). The COA is the price you paid to get a client. This is a very important number to keep an eye on—even though you won’t see this metric mentioned many places and I’d bet that even a lot of seasoned pros don’t keep an eye on it.
My wife, being the amazing supporter that she is, pushed me to stick with it and, sure enough, it was a huge success for us. Within a week, we booked twelve weddings from that show. It was unreal and it opened my eyes to the impact these shows would ultimately have on our business and our future. Displays and Samples. You have to understand your brides and understand what they are looking for. If they are going to shell out thousands of dollars to work with you, they want your creativity, energy, and artistic talent.
Bridal shows are the best way to get your work out in front of a lot of brides very quickly. In addition, they allow you to begin networking with your industry peers. However, like all things, you need to have a plan. Just showing up with some prints and an album and expecting a windfall of cash . . well, that borders on the realm of fantasy. Imagine your toughest job interview, then multiply it by ten. That will put you close to understanding the intensely competitive nature of a bridal show.
Behind the Shutter: The Digital Wedding Photographer's Guide to Financial Success by Salvatore Cincotta