By Peter J. Williamson, Ravi Ramamurti, Afonso Fleury, Maria Tereza Leme Fleury
Multinationals from Brazil, Russia, India and China, often called the BRIC nations, are a brand new and strong strength in worldwide pageant and are hard the incumbency of a lot older international businesses from the built international. rising marketplace multinational businesses (EMNEs) now account for 1 / 4 of overseas funding on the earth, are a prolific resource of innovation and make nearly one in 3 cross-border acquisitions globally. regardless of this, conventional theories of overseas enterprise don't offer a passable clarification in their behaviour or functionality. The authors of this booklet shine new gentle at the upward push of the EMNEs and the way they've got outfitted a aggressive virtue via innovation, novel configurations in their foreign worth chains and the purchase of businesses abroad. Any supervisor, coverage maker or researcher who needs to appreciate the emergence of this new breed of firm will locate this publication a useful source.