New PDF release: Commerce in Culture: States and Markets in the World Film

By A. Flibbert

ISBN-10: 0230607276

ISBN-13: 9780230607279

ISBN-10: 1349539244

ISBN-13: 9781349539246

Trade in tradition is an cutting edge learn of ways states have answered to the globalization of the movie quarter. involved in greater than movie content material or substance, the publication exposes the continued political and financial struggles that form cultural creation and exchange on the earth. The historic concentration is on Hollywood's engagement with competitors and companions in top constructing international locations, Egypt and Mexico, starting with the delivery in their nationwide movie industries within the overdue Nineteen Twenties. nation and marketplace associations developed otherwise in every one context, performing like nationwide prisms to mediate foreign pageant and bring unique effects. As filmmaking has develop into a dynamic point of interest within the new economic climate, trade in tradition unearths a necessary yet missed a part of the worldwide terrain.

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Extra resources for Commerce in Culture: States and Markets in the World Film Trade

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A picture that costs thirty million dollars to make can be “sold” profitably to a foreign moviegoer for a dollar. It has very different dynamics in comparison to an automobile that costs fifteen thousand dollars to make but that must be sold to a foreign driver for perhaps twenty thousand dollars. For this reason, only film distribution costs need to be factored into calculations of their export potential. Overseas marketing campaigns can be expensive, but the transport of films, even internationally, is not very costly in relation to potential revenues from exports.

I begin by considering why film is bought and sold so extensively in international markets, elaborating on its most noteworthy characteristics as a tradable commodity. -dominated oligopoly (1930s– 1940s), a middle period of crisis and transition (1950s–1960s), and a late period of globalization (1970s–1990s). For each period, I recount key developments in the global and regional contexts, describing their effects and explaining their analytical significance. S. exports. Regionally, I focus on American sales to Egypt and Mexico, as well as Egyptian and Mexican exports to markets in the Middle East and Latin America.

Overseas marketing campaigns can be expensive, but the transport of films, even internationally, is not very costly in relation to potential revenues from exports. Such costs are particularly low because the ratio of weight to value for film is small in comparison to that of many other exports. 4 Risk and Uncertainty Reduction If the nonrival aspect of filmmaking heightens the desirability of exports, another of its characteristics creates an even stronger incentive to trade in films: the industry is marked by exceptional financial risk and uncertainty.

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Commerce in Culture: States and Markets in the World Film Trade by A. Flibbert


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