By Jeanette L. Drake, Yekaterina Y. Kontar, John C. Eichelberger, T. Scott Rupp, Karen M. Taylor
This edited quantity emphasizes danger and main issue communique ideas and practices in the up-to the minute context of recent applied sciences, a brand new concentrate on resiliency, and international environmental switch. It contains contributions from specialists from all over the world whose learn, advocacy, educating, paintings, or carrier within the typical or social sciences offers with probability conversation and/or administration surrounding typical and technological failures, with a selected specialise in weather change-related phenomena. Resilience and strong communique are in detail associated and with weather switch precipitating extra a variety of and exhausting weather-related catastrophes, a talk on resilience is well timed and worthy. The objective is powerful groups which are in a position to face up to the surprise of catastrophe. speaking good below usual situations is demanding; speaking in the course of a problem is very difficult.
This e-book is devoted to all those that have at once or ultimately suffered the consequences of weather swap finish severe occasions with the desire that the development of information, implementation of sound technological know-how and applicable guidelines and use of potent communique can assist in lowering their vulnerability whereas additionally bettering resilience within the face of frequently devastating traditional and technological disasters.
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Extra resources for Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience: Case Studies for a Multi-disciplinary Approach
44). A malicious rumor intends to hurt an organization. The outrageous rumor sounds so farfetched people assume it must be true. The nearly true rumor contains partial truth and the birthday rumor appears annually (Fearn-Banks 2002, p. 45). In the 1940s, two Harvard psychologists studied how rumors change. From an experiment they learned that as individuals pass on a rumor “…it tends to grow 1 Introduction: An Overview of Crisis Communication 19 shorter, more concise and more easily told” (Doorley and Garcia 2007, p.
Systems theory describes the organization’s response to its environment on a continuum that ranges from relatively closed systems to relatively open systems. Relatively closed systems “…do not adapt to external change and eventually disintegrate” (p. 181). In contrast, relatively open systems monitor the environment to predict and anticipate potential changes. By acting as a relatively open system, a company notices changes in its environment that indicate potential conflicts. The following example of a relatively open system illustrates the theory and warning signs.
13): • • • • • Keep responses brief and to the point (about 75–150 words). Don’t speak for others—just your company. Be calm and positive. Establish credibility. Correct errors, but only on your site. During a crisis, key publics connected to the Internet may “…help a company get back on track” (Bridgeman 2008, p. 177). During two different crises, two companies (Texas Dow Employees Credit Union and Verity Credit Union) relied on blogs as a means of communication. The Texas Dow Employees Credit Union used its blog after Hurricane Ike in September 2008.
Communicating Climate-Change and Natural Hazard Risk and Cultivating Resilience: Case Studies for a Multi-disciplinary Approach by Jeanette L. Drake, Yekaterina Y. Kontar, John C. Eichelberger, T. Scott Rupp, Karen M. Taylor