Download PDF by Subir Bandyopadhyay: Contemporary Research in E-Branding

By Subir Bandyopadhyay

ISBN-10: 1599048132

ISBN-13: 9781599048130

Advertising over the web implies a complete new measurement during which to interact the patron. to stay winning in todays electronic international, businesses needs to harness the ability of internet affiliate marketing to arrive the limitless power of customers worldwide.Contemporary study in E-Branding presents state of the art learn at the emergent factor of the net as a significant organizing platform for integrating advertising communications. Combining international views from advertising and internet know-how lecturers and specialists into one multidisciplinary reference paintings, this most effective Reference resource bargains researchers, students, and practitioners an authoritative view on e-Branding to extend the visibility and good fortune of businesses in all enterprise geographical regions.

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The phenomenon of blogs clearly reflects some of the changes produced by the Internet in the transmission of information. Any person may reliably express their opinion on the Internet, reaching thousands of people interested in similar issues and avoiding high costs. Moreover, blog’s messages may be commented by its readers so that the errors made by the person who first published the information can be depurated. Furthermore, the quality of a news item may be assessed according to the number of readings and comments on it.

Sealy, P. (1999). How e-commerce will trump brand management. Harvard Business Review, July–August, 171–176. -L. (2003). The impact of visiting a brand website on brand personality. Electronic Markets, 13, 210–221. Travis, D. (2001). Branding in the digital age. Journal of Business Strategy, 22(3), 14–18. , & Mizerski, R. (2003). The use of domain names in e-branding by the world’s top brands. Electronic Markets, 13(3), 30–40. Nemes, J. (2000). Domain names have brand impact. B to B Chicago, 85(12), 20–22.

This limitation also affects commercial activities and prevents the development of a competitive economic structure. Researchers have analyzed this phenomenon in regions like southern Italy, China and Latin America. All these regions have two things in common, their low per capita income and the strong influence of the family. Regions like the south and north of Italy have a very different economic development, possibly due to the fact that the northern citizens tend to relate with other people beyond restricted family environments.

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Contemporary Research in E-Branding by Subir Bandyopadhyay


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