Read e-book online eCommerce in the Cloud PDF

By Kelly Goetsch

ISBN-10: 1491946636

ISBN-13: 9781491946633

Is your eCommerce resolution prepared for the cloud? This useful advisor exhibits skilled and aspiring net architects alike the right way to undertake cloud computing incrementally, utilizing public Infrastructure-as-a-Service and Platform-as-a-Service. you are going to tips on how to marshal as a lot means as you must deal with height vacation or special-event site visitors. Written by means of eCommerce specialist Kelly Goetsch, this booklet is helping architects leverage fresh technological advances that experience made it attainable to run a complete enterprise-level eCommerce platform from a cloud.

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For example, athletic apparel retailers need to be able to quickly push promo‐ tions live for the winning team of a big game. Similarly, many ecommerce vendors watch social media for trends and frequently merchandise their site differently based on what people are talking about. Waiting days for changes to take effect is no longer acceptable. Business users today often control the following: • Page layout—page templates and the content that fills each slot • Customer segmentation rules • Promotions • Prices • Product details—description, display name, parent category • Categorization rules—static and dynamic rules • Images • Text • Search rules—boost results, bury results, redirects • A/B segments 20.

The cloud is no different in this regard. Let’s look at today’s common hosting models, shown in Table 2-2. Table 2-2. Today’s common hosting models Attribute Self-hosted on-premises Self-hosted off premises Colocation Fully managed hosting Public Infrastructureas-a-Service Who owns data center You You Colo vendor Hosting vendor IaaS vendor Physical location of data Your office center Remote Remote Remote Remote Who owns hardware You You You or colo vendor You or managed hosting vendor IaaS vendor Dedicated hardware Yes Yes Yes Maybe 44 | Chapter 2: How Is Enterprise eCommerce Deployed Today?

If web servers are used, they technically can perform the following functions: • Serving static content • Caching dynamic pages • Terminating SSL/TLS • Rewriting URLs • Redirecting rules • Manipulating cache headers • Dynamic page rewriting to improve performance • Creating a web application firewall • Load balancing • Compressing content However, web servers usually just perform the following functions: • Serving static content to a Content Delivery Network • URL rewriting • Redirect rules • Load balancing As CDNs, load balancers, and application servers have matured, functionality typically performed by web servers is increasingly being delegated to them.

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eCommerce in the Cloud by Kelly Goetsch


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